Hawkins Case — Artem Koleganov. Art direction & design

Meet the Hawkins Family

With storyworks.digital

Task:

The client needed to present the results of multiple large-scale customer experience studies in a way that would actually be read and understood by internal teams. The original data existed in the form of complex tables, spreadsheets, and long survey summaries.

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Initial view of research results for all NDA banking products provided by the client.

Solution
We transformed the dry research data into a narrative-driven digital story. Instead of just publishing charts and figures, we created a family of fictional characters representing different generations. Each of them interacted with the bank's services in realistic scenarios.

Working closely with the client, we extracted key insights from more than ten studies. We grouped findings by generation and rewrote them into easy-to-follow chapters. The landing page structure allowed readers to explore each generation’s needs through engaging content and visuals.

We combined storytelling with interactive elements—charts, sliders, and tooltips—to help readers make sense of the data at their own pace. The visual style followed the bank’s brand guidelines but added warmth and simplicity to support the human-centered narrative.

Result:

This project introduced a new format for internal research communication — one that engages, educates, and drives action. By transforming raw data into a compelling narrative, it helped bank employees better navigate a vast amount of information, understand real customer experiences, and make smarter, more human-centered decisions.

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