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Task:
A visual identity for a brand that reimagines the delicate aesthetics of antique glassware crafted in Eastern European and the former USSR factories.The logo is built around the Cyrillic letter “Ф” (Fragilè = Фражиль), with its vertical stroke transformed into a prism-like element that splits into several rays — evoking the way light refracts through cut crystal. This subtle gesture nods to the craftsmanship and luminous quality of vintage glass, reinforcing the idea of fragility not as weakness, but as beauty shaped by time.